Tone of Voice Guidelines

Need some help defining your brand’s unique tone of voice?

Not sure where to start when crafting just the right brand voice?

Here, LC can create a tone of voice guidelines package for your brand.

A tone of voice package will include:

• Your brand story

• Brand values, vision and mission statement

• Target audience research

• Brand voice definition

• Tag lines

• Do say/Don’t say messaging

And more.

Add your tone of voice guidelines to your brand imagery, logos and colour palettes for a complete Brand Bible.

Why do you need tone of voice guidelines?

• Tone of voice humanises your brand and makes it more memorable for customers.

• You create cohesion between all your platforms - website, social media, PR etc.

• TOV guidelines give you more control of your messaging when outsourcing writers and content creators.

• TOV gives your brand style.

  Still not convinced?

  Check out our blog all about brand voice and the importance of tone of voice guidelines.